Several years ago the band Metallica was talking about the criticism they have received for trying to reach a broader market. Their lead singer, James Hetfield, said “sure we sold out....every seat in the house.” The successful strategies used will take note of these things. The marketing and advertising you do for your own business will be successful online if you make yourself as appealing as possible to as wide a range of people as possible on the Internet.
Before you can do any good advertising your product and service or undergo any decent marketing campaign you have to know your target market. In the world of internet marketing you need to be able to know as precisely as possible all the information you can gather so you can custom tailors your marketing mix to be more effective.
You will need to know about their demographics. On any online marketing campaign you need to know who it is that you are reaching out to.
What does your ideal customer look like?
How old are they?
What income bracket are they in?
Where do they work?
Where do they socialize?
What are their buying habits?
The marketing strategies that you incorporate are going to use all this information. Fortunately it doesn't take much to find out much of this. If you are targeting a certain geographic area, use the internet to find out as much demographic information as possible. In the US use the chamber of commerce for that area.
For your market targeting you will also need to know about their geographic location. What is the culture there like? Get familiar with it and find out what things are typical for that region. Make sure you find out not only what marketing strategies are popular but find out also what things are taboo. What may seem harmless to one region may be a death sentence to your marketing strategy if your marketing research doesn't find this information out.
You also need to see what other factors might affect the buying decision and behavior of your target market. What styles are in fashion for your target markets? What type of climate is it? Are they free with their money? It may seem like a lot of work but if you want your marketing plan to work, all of this research is going to pay off.
The most important part of your marketing research will be understanding your customers’ needs. The more you understand this, the better able you will be to create an ad campaign. This will help bring about some effective branding of your product and services as a viable part of their buying pattern.
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